Issue No. 4 (20), 2017
ECONOMIC SCIENCES
In the meantime, there is no need to know about it. ”
In the meantime, there is no need to know about it. ”
Z. F. Sadykova and G. A. Suvorov
ANALYSIS OF THE ASSORTMENT POLICY OF THE ENTERPRISE ON THE EXAMPLE OF ZELENOGRADSKOE CJSC OF THE MOSCOW REGION
Sadykova Zulfira Floridovna - Candidate of Economic Sciences, Associate Professor of the Department of Management, Institute of Economics and Management of the Agro-Industrial Complex named after A.V. Chayanov, RSAU-Moscow Agricultural Academy named after K.A. Timiryazeva, Moscow, Russia
E-mail: sadykova.zulfira@list.ru
SPIN: 4260-2846
Suvorov Gleb Aleksandrovich - Master's student of the Department of Management, Faculty of Economics named after A.V. Chayanov, RSAU-Moscow Agricultural Academy named after K.A. Timiryazeva, Moscow, Russia
E-mail: gudlefr.s@gmail.com
RSCI SPIN: 1117-3869
annotation
This article examines the analysis of the assortment in JSC "Zelenogradskoe". The main method of analysis was the analysis using the Marcon matrix. The article also discusses the basic principles and methods of assortment analysis.
Keywords
Matrix Marcon, ZAO Zelenogradskoe, assortment policy, principles of product assortment, assortment assessment methods.
Bibliographic address
Sadykova Z.F., Suvorov G.A. Analysis of the assortment policy of the enterprise on the example of ZAO Zelenogradskoe in the Moscow region // Risk management in the agro-industrial complex. 2017. No. 4. P. 44-53.URL: http://www.agrorisk.ru/20170404 [access date: DD.MM.YYYY]. ISSN2413-6573.