ECONOMIC SCIENCES

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

Z. F. Sadykova and G. A. Suvorov

ANALYSIS OF THE ASSORTMENT POLICY OF THE ENTERPRISE ON THE EXAMPLE OF ZELENOGRADSKOE CJSC OF THE MOSCOW REGION

Sadykova Zulfira Floridovna - Candidate of Economic Sciences, Associate Professor of the Department of Management, Institute of Economics and Management of the Agro-Industrial Complex named after A.V. Chayanov, RSAU-Moscow Agricultural Academy named after K.A. Timiryazeva, Moscow, Russia

E-mail: sadykova.zulfira@list.ru

SPIN: 4260-2846

Suvorov Gleb Aleksandrovich - Master's student of the Department of Management, Faculty of Economics named after A.V. Chayanov, RSAU-Moscow Agricultural Academy named after K.A. Timiryazeva, Moscow, Russia

E-mail: gudlefr.s@gmail.com

RSCI SPIN: 1117-3869

annotation

This article examines the analysis of the assortment in JSC "Zelenogradskoe". The main method of analysis was the analysis using the Marcon matrix. The article also discusses the basic principles and methods of assortment analysis.

Keywords

Matrix Marcon, ZAO Zelenogradskoe, assortment policy, principles of product assortment, assortment assessment methods.

Bibliographic address

Sadykova Z.F., Suvorov G.A. Analysis of the assortment policy of the enterprise on the example of ZAO Zelenogradskoe in the Moscow region // Risk management in the agro-industrial complex. 2017. No. 4. P. 44-53.URL: http://www.agrorisk.ru/20170404 [access date: DD.MM.YYYY]. ISSN2413-6573.

In the meantime, there is no need to know about it. ”